The initial shot of the cheese package and the tagline 'Quando lo stracchino è Vallelata' create intrigue.

The ad opens with a package of Stracchino Vallelata cheese on a white textured surface. Hands then pick up the package. The cheese is then placed on a white plate, with green sauce swirled around it. A spoon is used to take some of the sauce. The cheese is then shown in close-up, with a piece of bread being dipped into it. Finally, the cheese is shown on a plate, garnished with tomatoes and arugula, and then as part of a sandwich. A man is shown eating the sandwich and smiling.