The initial shot of the Vallelatta Ricotta Fresca package.

The ad opens with a package of "Vallelatta Ricotta Fresca" cheese. Hands then reach in to pick up the package. The scene transitions to a white plate with a disc of ricotta cheese, drizzled with green sauce. A knife cuts into a larger, conical form of ricotta cheese. Honey and walnuts are drizzled onto the ricotta, followed by a breadstick being inserted. Finally, a woman is shown eating the ricotta with a fork, with a green flourish appearing on her cheek. The ad ends with a shot of the product package.