Vale YouTube Ads and Video Campaigns

#771 YouTube advertiser by spendOtherBrazilVerify on Google Ads Transparency Center

Vale is a Brazilian multinational mining and metals corporation producing essential minerals like iron ore, copper, and nickel. In this library of 20+ ads with 555M total views in Brazil, its video campaigns focus on the energy transition, essential minerals, and environmental initiatives in the Amazon rainforest and Minas Gerais.

Est. total spend
$1.1M – $3.3M
All-time, estimated range
Ads indexed
20
Total views
555M
Markets
1
Countries the ads ran in

Most-viewed Vale YouTube ads

Top 20 by views · list updated

Vale — Vale — Accelerating the Energy Transition (YouTube video ad)0:30

Vale

Vale — Accelerating the Energy Transition

103.3M views
Vale — Vale — Celebrating the Amazon Rainforest (YouTube video ad)0:30

Vale

Vale — Celebrating the Amazon Rainforest

99.4M views
Vale — Vale — The Importance of Pollinators for the Amazon (YouTube video ad)0:30

Vale

Vale — The Importance of Pollinators for the Amazon

88.8M views
Vale — VALE — Amazônia: Juntos fazemos a diferença (YouTube video ad)0:06

Vale

VALE — Amazônia: Juntos fazemos a diferença

73.6M views
Vale — Vale — Accelerating the Energy Transition (YouTube video ad)0:30

Vale

Vale — Accelerating the Energy Transition

48.7M views
Vale — Vale — Mining for a Better Future (YouTube video ad)0:15

Vale

Vale — Mining for a Better Future

37.8M views
Vale — Vale — Essential Minerals for a Better Future (YouTube video ad)0:15

Vale

Vale — Essential Minerals for a Better Future

36.2M views
Vale — VALE — Pessoas da Floresta: Making a Difference Together (YouTube video ad)0:30

Vale

VALE — Pessoas da Floresta: Making a Difference Together

18.5M views
Vale — Vale e Minas Gerais. Juntos, transformando o futuro. (YouTube video ad)0:06

Vale

Vale e Minas Gerais. Juntos, transformando o futuro.

10.2M views
Vale — Vale — Minas Gerais (YouTube video ad)0:15

Vale

Vale — Minas Gerais

10.1M views
Vale — Vale e Minas Gerais: Transformando o Futuro (YouTube video ad)0:15

Vale

Vale e Minas Gerais: Transformando o Futuro

10M views
Vale — Vale — Minas Gerais (YouTube video ad)0:15

Vale

Vale — Minas Gerais

10M views
Vale — Vale — Minas Gerais: Transforming the Future (YouTube video ad)0:15

Vale

Vale — Minas Gerais: Transforming the Future

9.5M views
Vale — Vale e Minas Gerais: Transformando o Futuro (YouTube video ad)0:06

Vale

Vale e Minas Gerais: Transformando o Futuro

5M views
Vale — Vale - Essential for You (YouTube video ad)0:06

Vale

Vale - Essential for You

2.9M views
Vale — Vale — Minas Gerais: The Future of Mining (YouTube video ad)1:00

Vale

Vale — Minas Gerais: The Future of Mining

1.6M views
Vale — Vale e Minas Gerais — Juntos, transformando o futuro (YouTube video ad)0:06

Vale

Vale e Minas Gerais — Juntos, transformando o futuro

939.3K views
Vale — Vale — Minas Gerais: A New Era of Mining (YouTube video ad)0:30

Vale

Vale — Minas Gerais: A New Era of Mining

788.7K views
Vale — Vale — Minas Gerais: The Future of Mining (YouTube video ad)1:00

Vale

Vale — Minas Gerais: The Future of Mining

667.5K views
Vale — Vale — Minerals Essential for the Future (YouTube video ad)0:30

Vale

Vale — Minerals Essential for the Future

39.7K views

About Vale

Vale is a Brazilian multinational mining and metals corporation and one of the world's largest producers of iron ore and nickel. Founded in 1942 and headquartered in Rio de Janeiro, Brazil, the company operates integrated logistics networks including railways and ports across major global markets. It supplies essential minerals such as iron ore, copper, cobalt, and nickel to industrial clients worldwide.

Company
Vale S.A.
Category
Metals and mining
Headquarters
Brazil
Advertises in
1 country

Vale YouTube ads — FAQ

Vale S.A. is a Brazilian multinational metals and mining corporation headquartered in Rio de Janeiro, Brazil. The company produces and supplies essential minerals, including iron ore, nickel, copper, and cobalt, and operates integrated logistics networks featuring ports and railways.
Vale's YouTube ads focus on environmental themes, regional community initiatives, and the energy transition. Recurring topics include protecting the Amazon rainforest, the role of pollinators, partnerships in Minas Gerais, and the importance of essential minerals for the future.
Vale's YouTube ads are predominantly horizontal videos, alongside a smaller share of vertical formats. Most of the video spots are short, running up to 15 seconds, with some extending up to 30 seconds.
Vale advertises on YouTube primarily in Portuguese, addressing audiences connected to its Brazilian operations and initiatives.
AdSee has indexed 20 YouTube ads from Vale, with 555M views in total, shown in 1 country.
Vale's YouTube ads in the AdSee library ran most often in Brazil.
AdSee estimates Vale's YouTube ad spend at $1.1M – $3.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Vale.
The most-viewed Vale ad in the AdSee library is “Vale — Accelerating the Energy Transition”, with 103M views on YouTube.
Vale's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05484619979397529601?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.