Persil YouTube Ads: Top Video Campaigns and Commercials

#468 YouTube advertiser by spendOtherGermany

Persil, owned by Henkel AG & Co. KGaA, offers laundry detergents and fabric care products including powders, liquids, gels, and capsules. In Germany, its YouTube advertising spans 30+ ads with over 222M views. The video campaigns frequently focus on deep cleaning technology, stain removal solutions, and keeping white clothes fresh.

Est. total spend
$2.4M – $6.0M
All-time, estimated range
Ads indexed
32
Total views
222M
Markets
1
Countries the ads ran in

Most-viewed Persil YouTube ads

Top 20 by views · list updated

See all 32 Persil ads

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About Persil

Persil is a brand of laundry detergent and fabric care products in Germany, offering washing powders, liquids, gels, and capsules. Originally launched in 1907 as the first self-acting detergent, the brand is owned and operated in Germany by consumer goods conglomerate Henkel AG & Co. KGaA. The persil.de website provides product listings, stain removal advice, and sustainability information for the German market.

Company
Henkel AG & Co. KGaA
Category
Laundry detergents
Headquarters
Germany
Advertises in
1 country

Persil YouTube ads — FAQ

Persil advertises laundry detergents and fabric care products, including washing powders, liquids, gels, and capsules. Owned in Germany by Henkel AG & Co. KGaA, the brand promotes laundry solutions, stain removal tips, and sustainability information.
Persil's YouTube ads focus on deep cleaning technology, keeping white clothes fresh, and effective stain removal solutions. Several campaigns highlight specific products like Universal 4in1 Discs and offer practical tips for tackling laundry stains.
Persil primarily runs short video ads lasting up to 15 seconds. The brand favors vertical, Shorts-style video formats, while also utilizing standard horizontal placements.
Persil advertises on YouTube entirely in German, catering to its audience in Germany.
AdSee has indexed 32 YouTube ads from Persil, with 222M views in total, shown in 1 country.
Persil's YouTube ads in the AdSee library ran most often in Germany.
AdSee estimates Persil's YouTube ad spend at $2.4M – $6.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Persil.
The most-viewed Persil ad in the AdSee library is “Persil Tiefenrein - Schluss mit Grau”, with 50.5M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.