Upstart YouTube ads: Video campaigns and creative examples

#1170 YouTube advertiser by spendFintechUnited States

Upstart is an AI-powered lending marketplace connecting consumers with bank partners for personal loans, auto financing, and home equity products. Across 40+ YouTube ads in the United States totaling 41.3M views, the brand focuses on personal loans, debt consolidation, and funding everyday life moments.

Est. total spend
$826K – $2.1M
All-time, estimated range
Ads indexed
43
Total views
41.3M
Markets
1
Countries the ads ran in

Most-viewed Upstart YouTube ads

Top 20 by views · list updated

See all 43 Upstart ads

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About Upstart

Upstart is an AI-powered lending marketplace that connects consumers with bank and credit union partners to originate consumer credit. Founded in 2012 by former Google executives, the company uses machine learning models and non-traditional data to evaluate creditworthiness beyond conventional credit scores. It operates in the United States, offering personal loans, auto financing, and home equity products.

Company
Upstart Holdings, Inc.
Category
AI-powered lending platform
Headquarters
United States
Advertises in
1 country

Upstart YouTube ads — FAQ

Upstart is an AI-powered lending platform based in the United States. Founded in 2012, the company connects consumers with bank and credit union partners to provide personal loans, auto financing, and home equity products using machine learning to evaluate creditworthiness.
Upstart's YouTube ads primarily focus on personal loans, debt consolidation, and borrowing money. Recurring themes include securing funds with low fixed rates and financing moments that matter.
Upstart uses mostly horizontal video ads alongside vertical formats. Its video lengths typically range between 16 and 60 seconds.
Upstart advertises exclusively in English on YouTube, catering to audiences in the United States.
AdSee has indexed 43 YouTube ads from Upstart, with 41.3M views in total, shown in 1 country.
Upstart's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Upstart's YouTube ad spend at $826K – $2.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Upstart.
The most-viewed Upstart ad in the AdSee library is “Upstart — Borrow Money”, with 4.7M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.