Unionen YouTube Ads: Watch Top Commercials

#3569 YouTube advertiser by spendNonprofit PoliticalSwedenVerify on Google Ads Transparency Center

Unionen is Sweden's largest trade union for private sector white-collar employees, representing over 700,000 members. Its video advertising in Sweden spans 20+ ads with 15.3M views. Campaigns center on workplace rights, salary negotiation advice, career skills, and member support.

Est. total spend
$168K – $398K
All-time, estimated range
Ads indexed
22
Total views
15.3M
Markets
1
Countries the ads ran in

Most-viewed Unionen YouTube ads

Top 20 by views · list updated

See all 22 Unionen ads

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About Unionen

Unionen is Sweden's largest trade union for private sector white-collar employees and one of the largest white-collar unions in the world. Formed in 2008 through the merger of Sif and HTF, it represents over 700,000 members including professionals, managers, self-employed individuals, and students. The organization provides collective bargaining, workplace advocacy, income insurance, legal advice, and career support across the Swedish labor market.

Company
Unionen
Category
White-collar trade union
Headquarters
Sweden
Advertises in
1 country

Unionen YouTube ads — FAQ

Unionen is Sweden's largest trade union for private sector white-collar workers. It represents professionals, managers, self-employed individuals, and students, providing collective bargaining, legal advice, workplace advocacy, income insurance, and career support across the Swedish labor market.
Unionen's YouTube ads focus on workplace rights and practical career guidance. Key themes include advice for laid-off workers, rights for fixed-term employees, salary negotiation tips for first jobs, discussion series about union membership, and influencing workplace conditions.
Unionen primarily uses vertical, Shorts-style video ads alongside some horizontal spots. Most of its video advertisements run between 16 and 30 seconds in length.
Unionen advertises exclusively in Swedish on YouTube, targeting workers and professionals across Sweden.
AdSee has indexed 22 YouTube ads from Unionen, with 15.3M views in total, shown in 1 country.
Unionen's YouTube ads in the AdSee library ran most often in Sweden.
AdSee estimates Unionen's YouTube ad spend at $168K – $398K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Unionen.
The most-viewed Unionen ad in the AdSee library is “Unionen — Advice for the laid off”, with 4.2M views on YouTube.
Unionen's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05332408812328452097?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.