UNICEF Australia YouTube Ads and Video Campaigns

#2064 YouTube advertiser by spendNonprofit PoliticalAustraliaVerify on Google Ads Transparency Center

UNICEF Australia is a child welfare non-profit that funds health, nutrition, clean water, and emergency relief programs globally and across Australia. Its YouTube advertising spans 2 markets with 30+ ads and 23.9M views. Campaigns frequently center on emergency crisis response, delivering lifesaving therapeutic nutrition supplies, and appeals featuring Liam Neeson.

Est. total spend
$359K – $958K
All-time, estimated range
Ads indexed
36
Total views
23.9M
Markets
2
Countries the ads ran in

Most-viewed UNICEF Australia YouTube ads

Top 20 by views · list updated

See all 36 UNICEF Australia ads

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About UNICEF Australia

UNICEF Australia is an Australian charity that raises funds and advocates for children's rights globally and within Australia. As one of UNICEF's national committees, the organisation funds health, nutrition, education, clean water, and emergency relief programs worldwide, with a strong emphasis on the Asia-Pacific region. Incorporated in 1993 as an Australian public company, it operates independently of government aid to support the global mandate of the United Nations Children's Fund.

Company
AUSTRALIAN COMMITTEE FOR UNICEF LIMITED
Category
Child welfare non-profit
Headquarters
Australia
Advertises in
2 countries

UNICEF Australia YouTube ads — FAQ

UNICEF Australia is an Australian child welfare charity that raises funds and advocates for children's rights globally and locally. It finances health, nutrition, education, clean water, and emergency relief programs worldwide, with a strong focus on the Asia-Pacific region.
UNICEF Australia's YouTube ads center on humanitarian aid and fundraising appeals. Common themes include delivering lifesaving nutrition and therapeutic food to children, providing urgent supplies for crises such as in Gaza, and appeals featuring Liam Neeson to support children in crisis.
UNICEF Australia uses an even split between vertical Shorts-style videos and traditional horizontal formats. Most of its video ads are longer, typically running between 31 seconds and over a minute.
UNICEF Australia advertises exclusively in English on YouTube, directing its campaigns from Australia.
AdSee has indexed 36 YouTube ads from UNICEF Australia, with 23.9M views in total, shown in 2 countries.
UNICEF Australia's YouTube ads in the AdSee library ran most often in Australia, India, Slovakia, Greece and Kazakhstan.
AdSee estimates UNICEF Australia's YouTube ad spend at $359K – $958K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by UNICEF Australia.
The most-viewed UNICEF Australia ad in the AdSee library is “UNICEF — Delivering Lifesaving Nutrition Supplies”, with 4.7M views on YouTube.
UNICEF Australia's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08266143810782756865?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.