Inside TUMI YouTube ads: Top video campaigns

#3191 YouTube advertiser by spendRetail EcommerceUnited StatesVerify on Google Ads Transparency Center

TUMI is an American luxury brand producing high-end luggage, travel bags, backpacks, and accessories. Across 28 markets, its YouTube advertising features premium product showcases and travel themes, highlighting durable gear, the 19 Degree Lite line, and high-performance collaborations like TUMI x McLaren.

Est. total spend
$29.5K – $492K
All-time, estimated range
Ads indexed
15
Total views
9.8M
Markets
28
Countries the ads ran in

Most-viewed TUMI YouTube ads

Top 20 by views · list updated

TumiTravel — Tumi — Luxury Travel (YouTube video ad)0:06

TumiTravel

Tumi — Luxury Travel

1.7M views
TumiTravel — Tumi - Luxury Luggage Advertisement (YouTube video ad)0:10

TumiTravel

Tumi - Luxury Luggage Advertisement

1.5M views
TumiTravel — TUMI — Luxury Luggage (YouTube video ad)0:06

TumiTravel

TUMI — Luxury Luggage

1.3M views
TumiTravel — TUMI — Gear Designed to Perform (YouTube video ad)0:30

TumiTravel

TUMI — Gear Designed to Perform

1.3M views
TumiTravel — TUMI Presents The Arrival: Mediterranean Escape (YouTube video ad)0:15

TumiTravel

TUMI Presents The Arrival: Mediterranean Escape

1.2M views
TumiTravel — TUMI - Mediterranean Suite Escape (YouTube video ad)0:15

TumiTravel

TUMI - Mediterranean Suite Escape

1.1M views
TumiTravel — TUMI x McLaren Luggage: Inspired by Supercars (YouTube video ad)0:15

TumiTravel

TUMI x McLaren Luggage: Inspired by Supercars

1.1M views
TumiTravel — TUMI Luggage Showcase (YouTube video ad)0:10

TumiTravel

TUMI Luggage Showcase

1M views
TumiTravel — TUMI — 19 Degree Lite Luggage (YouTube video ad)0:15

TumiTravel

TUMI — 19 Degree Lite Luggage

1M views
TumiTravel — TUMI - Luggage Advertisement (YouTube video ad)0:06

TumiTravel

TUMI - Luggage Advertisement

1M views
TumiTravel — TUMI - 19 Degree Lite Luggage (YouTube video ad)0:15

TumiTravel

TUMI - 19 Degree Lite Luggage

1M views
TumiTravel — TUMI - Luxury Gift Presentation (YouTube video ad)0:10

TumiTravel

TUMI - Luxury Gift Presentation

997.9K views
TumiTravel — Tumi Backpack Showcase (YouTube video ad)0:10

TumiTravel

Tumi Backpack Showcase

961.7K views
TumiTravel — TUMI — 19 Degree Lite Luggage (YouTube video ad)0:30

TumiTravel

TUMI — 19 Degree Lite Luggage

950.5K views
TumiTravel — TUMI - Luxury Gift Unboxing (YouTube video ad)0:10

TumiTravel

TUMI - Luxury Gift Unboxing

676.6K views
TumiTravel — TUMI — Luxury Luggage Advertisement (YouTube video ad)0:06

TumiTravel

TUMI — Luxury Luggage Advertisement

522K views
TumiTravel — TUMI Presents: Mediterranean Escape - The Arrival (YouTube video ad)0:15

TumiTravel

TUMI Presents: Mediterranean Escape - The Arrival

474.9K views
TumiTravel — TUMI Luggage Showcase (YouTube video ad)0:10

TumiTravel

TUMI Luggage Showcase

468.4K views
TumiTravel — TUMI - Icons Tested Backpack (YouTube video ad)0:15

TumiTravel

TUMI - Icons Tested Backpack

468K views
TumiTravel — TUMI — Icons Tested (YouTube video ad)0:15

TumiTravel

TUMI — Icons Tested

457.9K views

About TUMI

TUMI is an American luxury brand specializing in high-end luggage, travel bags, backpacks, briefcases, and travel accessories. Founded in 1975, the company is widely known for its durable ballistic nylon luggage and functional executive designs. TUMI operates internationally across North America, Europe, Asia, and Latin America through brand stores, wholesale partners, and direct e-commerce, and has been owned by Samsonite since 2016.

Company
Tumi, Inc.
Category
Premium luggage and travel gear
Headquarters
United States
Advertises in
28 countries

TUMI YouTube ads — FAQ

TUMI advertises premium travel gear and luxury luggage, including travel bags, backpacks, briefcases, and travel accessories. Based in the United States, the brand highlights functional designs and durable travel products.
TUMI's YouTube ads focus on luxury travel and luggage collections. Recurring themes include product showcases, Mediterranean escape storylines, the 19 Degree Lite luggage line, and collaborative collections like the supercar-inspired TUMI x McLaren line.
TUMI primarily uses horizontal video ads on YouTube, with most commercials running as short spots up to 15 seconds. The brand also incorporates some vertical formats and videos lasting between 16 and 30 seconds.
TUMI advertises exclusively in English on YouTube for its video campaigns.
AdSee has indexed 15 YouTube ads from TUMI, with 9.8M views in total, shown in 28 countries.
TUMI's YouTube ads in the AdSee library ran most often in Italy, the United Kingdom, Sweden, Poland and Belgium. In total they were shown in 28 countries.
AdSee estimates TUMI's YouTube ad spend at $29.5K – $492K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by TUMI.
The most-viewed TUMI ad in the AdSee library is “Tumi — Luxury Travel”, with 1.7M views on YouTube.
TUMI's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR15156866332621799425?region=anywhere

More top Retail Ecommerce advertisers

All brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
3183
NutripureRetail EcommerceFR
$91.3K – $493K47 ads · 18.3M4718.3MView ads
3187
Stanley 1913Retail EcommerceUS
$19.7K – $493K39 ads · 9.9M399.9MView ads
3188
Yves Saint Laurent BeautéRetail EcommerceFR
$92.3K – $492K12 ads · 15.4M1215.4MView ads
3192
Westlake Ace HardwareRetail EcommerceUS
$49.2K – $492K32 ads · 9.8M329.8MView ads
3193
Maison PerrierRetail EcommerceFR
$146K – $492K12 ads · 18.2M1218.2MView ads
3195
DecathlonRetail EcommerceES
$129K – $491K28 ads · 25.9M2825.9MView ads
3196
Rohlik.czRetail EcommerceCZ
$189K – $491K29 ads · 37.8M2937.8MView ads
3198
AlpecinRetail EcommerceDE
$76.5K – $490K34 ads · 15.3M3415.3MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.