Decathlon YouTube Ads and Video Campaigns

#3195 YouTube advertiser by spendRetail EcommerceSpainVerify on Google Ads Transparency Center

Decathlon Spain retails athletic clothing, footwear, equipment, and outdoor gear across superstores and online. Across 2 markets, its 20+ YouTube ads have earned 25.9M views, spotlighting sport-specific campaigns for cycling, padel, running, and seasonal apparel sales.

Est. total spend
$129K – $491K
All-time, estimated range
Ads indexed
28
Total views
25.9M
Markets
2
Countries the ads ran in

Most-viewed Decathlon YouTube ads

Top 20 by views · list updated

See all 28 Decathlon ads

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About Decathlon

Decathlon Spain is the Spanish operating division of French multinational sporting goods company Decathlon. It sells athletic clothing, footwear, equipment, and outdoor gear across numerous sports categories online and through extensive superstores in Spain. First entering the Spanish market in 1992, the brand is owned globally by the Decathlon Group and Association Familiale Mulliez.

Company
DECATHLON ESPAÑA S.A.U.
Category
Sporting goods retailer
Headquarters
Spain
Advertises in
2 countries

Decathlon YouTube ads — FAQ

Decathlon is a sporting goods retailer based in Spain that sells athletic clothing, footwear, equipment, and outdoor gear across a wide range of sports. Operating superstores and an online platform, it serves as the Spanish division of the global Decathlon Group.
Decathlon's YouTube ads focus on gear and apparel for activities like cycling, running, and padel sports. They also feature sales promotions on children's sportswear, athletic tops, and specialized equipment like performance bicycles.
Decathlon relies primarily on standard horizontal video ads, alongside a smaller share of vertical Shorts. These spots are typically short, split between quick 15-second ads and videos ranging up to 30 seconds.
Decathlon advertises on YouTube mostly in Spanish, reflecting its primary audience in Spain, with a small portion of video ads produced in English.
AdSee has indexed 28 YouTube ads from Decathlon, with 25.9M views in total, shown in 2 countries.
Decathlon's YouTube ads in the AdSee library ran most often in Spain and France.
AdSee estimates Decathlon's YouTube ad spend at $129K – $491K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Decathlon.
The most-viewed Decathlon ad in the AdSee library is “KUIMKA & DECATHLON - Padel Sports Advertisement”, with 11.2M views on YouTube.
Decathlon's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17622261192128987137?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.