The initial claymation scene of a Bigfoot at a campsite.

The ad opens with a claymation scene of a campsite in a forest, featuring a tent, a campfire, a van, and a Bigfoot-like character. The scene transitions to a close-up of a map of Oklahoma titled 'Find Yourself in Oklahoma,' with various attractions depicted. Then, a claymation bear appears behind the map. The scene shifts to a close-up of the back of the van, showing stickers. Next, a hot air balloon with two claymation characters (a Bigfoot and a dog-like creature) floats over a colorful landscape. The ad concludes with a group of claymation characters sitting around a campfire under a starry sky, followed by the Travel Oklahoma logo and website.