A claymation Bigfoot emerging from the woods near a campsite.

The ad opens with a claymation scene of a campsite in Sequoyah State Park, featuring a tent, campfire, and a vintage van. A Bigfoot-like creature emerges from the trees and approaches the tent. The scene then shifts to a close-up of a map titled 'Find Yourself in Oklahoma,' with various attractions illustrated. A small, furry creature peeks over the map. The camera then focuses on the back of the van, showing travel stickers. The scene transitions to a claymation bar where two characters are talking and Bigfoot is reading a magazine. The ad concludes with a group of claymation characters, including Bigfoot, sitting around a campfire under a starry sky, with the Travel Oklahoma logo and website displayed.