Inside Toca Boca YouTube Ads and Video Campaigns

#1242 YouTube advertiser by spendGaming AppsSwedenVerify on Google Ads Transparency Center

Toca Boca is a Swedish mobile game developer known for digital play studio apps like Toca Life World. Its YouTube advertising footprint spans 28 markets with 20+ ads and 37.8M views, frequently highlighting creative collaborations with franchises such as Wicked and Hello Kitty and Friends.

Est. total spend
$75.5K – $1.9M
All-time, estimated range
Ads indexed
21
Total views
37.8M
Markets
28
Countries the ads ran in

Most-viewed Toca Boca YouTube ads

Top 20 by views · list updated

See all 21 Toca Boca ads

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About Toca Boca

Toca Boca is a Swedish mobile game developer that creates digital play studio apps and toys for children, including the popular Toca Life World app. Founded in 2010 in Stockholm, Sweden, the studio designs open-ended, child-friendly games focused on imagination rather than high scores or competition. The company operates as a subsidiary of Spin Master, serving a global audience.

Company
Toca Boca AB
Category
Children's mobile game development
Headquarters
Sweden
Advertises in
28 countries

Toca Boca YouTube ads — FAQ

Toca Boca is a Swedish mobile game developer that creates digital play studio apps and toys for children. Founded in Stockholm, Sweden, and operating as a subsidiary of Spin Master, Toca Boca focuses on open-ended, child-friendly games designed around imagination rather than competition.
Toca Boca's YouTube ads highlight in-game collaborations and creative activities. Major recurring themes include special partnerships such as Wicked for Good and Hello Kitty and Friends, encouraging players to create characters, build themed rooms, and reimagine scenes.
Toca Boca uses an even balance of vertical Shorts-style and horizontal videos. Most of Toca Boca's video ads run between 16 and 30 seconds, alongside a smaller selection of short 15-second spots.
Toca Boca advertises entirely in English on YouTube, despite the developer being based in Sweden.
AdSee has indexed 21 YouTube ads from Toca Boca, with 37.8M views in total, shown in 28 countries.
Toca Boca's YouTube ads in the AdSee library ran most often in the United States, Germany, Myanmar, Iraq and Hungary. In total they were shown in 28 countries.
AdSee estimates Toca Boca's YouTube ad spend at $75.5K – $1.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Toca Boca.
The most-viewed Toca Boca ad in the AdSee library is “Toca Boca x Wicked for Good - Create Your Own Characters”, with 4.3M views on YouTube.
Toca Boca's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02644079998830379009?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.