A woman in traditional attire holding a teddy bear in a snowy mountain landscape.

The ad opens with a woman in traditional Austrian clothing holding a teddy bear in a snowy mountain setting. She is standing in front of a wooden building. The scene then transitions to a younger woman in winter clothing, also in a snowy mountain landscape. The two women embrace, and the younger woman is holding the teddy bear. The final shot is a red screen with the word 'Tirol' in white text.