The initial display of health results on a smartphone screen.

The ad opens with a close-up of a smartphone screen displaying health results for Cholesterol, Iron, and Vitamin D, showing graphs and numerical values. The screen then transitions to a man in a kitchen preparing to take a finger-prick blood test from a Thriva kit. The pacing is moderate, focusing on the ease of use and the visual representation of health data. The final scene is an end card with the brand logo and website.