The Good Guys YouTube Ads and Video Campaigns

#2224 YouTube advertiser by spendRetail EcommerceAustraliaVerify on Google Ads Transparency Center

The Good Guys is an Australian retailer specializing in consumer electronics, kitchen appliances, and home goods. Across 20+ video ads in Australia with over 21.3M total views, its YouTube advertising centers heavily on kitchen and cooking appliances, product features, and promotional deals.

Est. total spend
$320K – $854K
All-time, estimated range
Ads indexed
23
Total views
21.3M
Markets
1
Countries the ads ran in

Most-viewed The Good Guys YouTube ads

Top 20 by views · list updated

See all 23 The Good Guys ads

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About The Good Guys

The Good Guys is an Australian retail chain offering consumer electronics, kitchen appliances, and home goods. Founded in 1952 by Ian Muir, the company operates over 100 physical stores across Australia along with an e-commerce platform. In November 2016, the business was acquired by retail group JB Hi-Fi Limited.

Company
The Good Guys Discount Warehouses (Australia) Pty Ltd
Category
Electronics and appliance retail
Headquarters
Australia
Advertises in
1 country

The Good Guys YouTube ads — FAQ

The Good Guys is an Australian retail chain that sells consumer electronics, kitchen appliances, and home goods. Founded in 1952 and acquired by JB Hi-Fi Limited in 2016, the retailer operates physical stores across Australia alongside an online shopping platform.
The Good Guys's YouTube ads frequently highlight kitchen and cooking appliances, such as ovens and induction cooktops. Common themes include promotional Monster Deals and informative cooking discussions featuring Alice Zaslavsky.
The Good Guys primarily relies on horizontal video ads, complemented by vertical formats. Most of these campaigns are short spots running up to 15 seconds, with some extending up to a minute.
The Good Guys advertises exclusively in English on YouTube, directing its campaigns to Australian consumers.
AdSee has indexed 23 YouTube ads from The Good Guys, with 21.3M views in total, shown in 1 country.
The Good Guys's YouTube ads in the AdSee library ran most often in Australia.
AdSee estimates The Good Guys's YouTube ad spend at $320K – $854K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by The Good Guys.
The most-viewed The Good Guys ad in the AdSee library is “The Good Guys - Kitchen Appliances”, with 2.8M views on YouTube.
The Good Guys's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR16047187558156730369?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.