A woman holding a baby, with text overlay suggesting a common but unspoken issue.

The ad opens with a woman holding a baby, then cuts to a woman in athletic wear in a gym, then a woman riding a horse, then a close-up of a muscular back, then a woman holding two children, then a close-up of the athlete's face, then a woman jumping a horse, then a close-up of hands holding a sanitary pad, and finally a product shot of Tena Discreet Ultra Mini pads. The pacing is quick, with text overlays appearing on screen.