The combination of traditional Chinese New Year imagery (cherry blossoms, lanterns, horses) with modern text and branding.

The video opens with a white background, adorned with cherry blossoms and red lanterns at the top. Chinese characters are displayed in the center. A brown horse walks into the frame from the left. More horses, including a black one and a brown and white one, appear and walk across the screen. The scene transitions to show cherry blossoms falling, with a horse on the right. Finally, multiple horses are shown walking together, with the TELUS logo and Chinese text appearing at the top right.