The animated snowflakes and bold "BOXING WEEK SALE" text.

The ad opens with a purple background and animated snowflakes. The Telus logo and "BOXING WEEK SALE ON NOW" text appear. The scene then transitions to a close-up of a silver Samsung Galaxy S25 phone, with the Telus logo and "Save on Galaxy S25 with Bring-it-Back" text. The snowflakes continue to animate throughout. The ad ends with the Telus logo and tagline "let's make the future friendly" and a website address.