Telstra YouTube Ads: Video Commercials and Spend Data

#815 YouTube advertiser by spendTelecom InternetAustraliaVerify on Google Ads Transparency Center

Telstra is Australia's largest telecommunications company, providing mobile telephony, fixed broadband, and network services. Its YouTube advertising footprint includes 80+ ads and 78.7M views across 2 markets. Key creative themes focus on broadband performance, business services, network monitoring, and cybersecurity protections.

Est. total spend
$1.2M – $3.1M
All-time, estimated range
Ads indexed
81
Total views
78.7M
Markets
2
Countries the ads ran in

Most-viewed Telstra YouTube ads

Top 20 by views · list updated

See all 81 Telstra ads

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About Telstra

Telstra is Australia's largest telecommunications company, offering mobile telephony, fixed broadband, and network services to consumer, enterprise, and government clients across Australia and select international markets. Tracing its origins back to the Postmaster-General's Department established in 1901, the company was established as Telecom Australia in 1975 before renaming to Telstra and undergoing full privatization.

Company
Telstra Group Limited
Category
Telecommunications and internet services
Headquarters
Australia
Advertises in
2 countries

Telstra YouTube ads — FAQ

Telstra is an Australian telecommunications provider that advertises mobile telephony, fixed broadband, and network services. Its campaigns cover solutions for consumers, businesses, and government clients.
Telstra's YouTube ads highlight internet speeds with nbn, network monitoring, and cybersecurity threat blocking. Campaigns also promote business expert services, satellite messaging, seasonal sales on electronics, and the 'Wherever We Go' brand message.
Telstra primarily uses horizontal video ads on YouTube, with only a small share of vertical formats. The vast majority of these videos are short spots lasting 15 seconds or less.
Telstra advertises primarily in English on YouTube, directing its campaigns from Australia to reach domestic audiences.
AdSee has indexed 81 YouTube ads from Telstra, with 78.7M views in total, shown in 2 countries.
Telstra's YouTube ads in the AdSee library ran most often in Australia and India.
AdSee estimates Telstra's YouTube ad spend at $1.2M – $3.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Telstra.
The most-viewed Telstra ad in the AdSee library is “Telstra — Business Experts Included”, with 4.8M views on YouTube.
Telstra's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10195790909417717761?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.