A person in a giant woodpecker costume holding a pickaxe in an office setting.

The ad opens with a person in a large, fluffy woodpecker costume standing next to a woman working at a desk in an office. The woodpecker is holding a pickaxe. The woman is wearing a headset and appears to be on a call. A status report is displayed on a monitor behind her. The woodpecker taps its pickaxe on the desk, then on a smartphone, causing it to crack. Smoke appears around the devices. The woman reacts with alarm. The scene shifts to a close-up of the damaged phone and laptop. The woodpecker costume is seen again, and the woman looks distressed. The ad ends with the Telia logo and slogan.