The extreme close-up of a nose in the first video call.

The ad opens with a close-up of a person's hands holding a smartphone, showing a video call where one participant's nose is extremely close to the camera. The screen then transitions to a different video call, showing a teacher in front of a blackboard filled with mathematical equations. This is followed by a shot of the back of a new iPhone 17 Pro, highlighting its triple-camera system. The ad then displays three iPhones in different colors (silver, orange, dark blue) with text overlay. The final shot is the Telia logo.