The animated purple ribbon transforming the box into a gift.

The ad opens with the Telia logo and the text 'Dėkitės, dėkitės!' on a purple background. A cardboard box filled with phones is shown. A purple ribbon animates around the box, transforming it into a gift-wrapped package. The text then changes to 'Įsidėkite telefonus į Ryšio dėžę'. The overall pacing is slow and deliberate, emphasizing the transformation of the box into a gift.