The initial scene in the dressing room with the women in period costumes and the sudden appearance of the purple overlay with icons.

The ad opens with a scene in a dressing room, featuring two women in elaborate period costumes. A purple overlay with icons appears, then a play button. The scene shifts to close-ups of the women's faces, showing surprise and conversation. A man in a robe appears, holding a script, then a phone displaying a scene from 'Bridgerton'. The ad transitions to show various movie and TV show posters, including 'His & Hers', 'Bridgerton', 'Peaky Blinders', 'BFF', and 'Materialists'. The final scene shows the Telia Play logo with the tagline 'Turi Telia Play - turi viską.'