A man struggling to pay for gas with cash and card, showing visible frustration.

The ad opens with a man at a gas pump looking frustrated as he tries to pay with cash and a card, showing increasing anger. The scene then shifts to a woman at a gas pump, who uses her phone to pay easily. The ad transitions to a graphic interface showing the Telepass app with various services, including fuel payment. It highlights a promotion for one year of free subscription and up to €100 of EniLive fuel cashback. The ad ends with the Telepass logo and slogan.