The prominent red circle with the price '13,99* €/kg' immediately catches the eye.

The ad opens with a close-up of a Tchibo coffee machine brewing an espresso into a glass. Next to it is a tall glass filled with a latte. Two large bags of Tchibo Aromatico coffee beans are displayed prominently, one labeled 'Classico' and the other 'Intenso'. A red circular graphic highlights the price. The ad then transitions to a smiling Tchibo employee in a store setting, with shelves of coffee beans in the background. The final shot shows the Tchibo logo with text overlay.