A close-up of a woman's face reflected on a smartphone screen.

The ad opens with a close-up of a woman's hands holding a smartphone, displaying a close-up of a face on the screen. The scene transitions to a woman smiling and touching her neck, with text overlay. Then, a product shot of a L'Oréal serum bottle against a pink background, with text. The ad concludes with three women of different ethnicities looking at the camera, with the L'Oréal logo prominent.