Swisscom YouTube Ads and Video Campaigns

#1818 YouTube advertiser by spendTelecom InternetSwitzerlandVerify on Google Ads Transparency Center

Swisscom is the primary telecommunications and IT services provider in Switzerland, delivering mobile, broadband, TV, and enterprise solutions. Across 20 markets and 32.6M views, its YouTube ads feature campaigns such as blue Mobile and the We are Family promotion in multiple languages.

Est. total spend
$131K – $1.1M
All-time, estimated range
Ads indexed
244
Total views
32.6M
Markets
20
Countries the ads ran in

Most-viewed Swisscom YouTube ads

Top 20 by views · list updated

See all 244 Swisscom ads

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About Swisscom

Swisscom is the primary telecommunications and IT services provider in Switzerland, offering mobile, fixed broadband, television, and enterprise digital infrastructure solutions. Spun off from the state-run Postal Telegraph and Telephone (PTT) in 1997, the company remains majority-owned by the Swiss Confederation. It serves residential, corporate, and wholesale markets in Switzerland, as well as international markets through subsidiaries such as Fastweb in Italy.

Company
Swisscom AG
Category
Telecommunications and IT services
Headquarters
Switzerland
Advertises in
20 countries

Swisscom YouTube ads — FAQ

Swisscom is a telecommunications and IT services provider based in Switzerland. The company offers mobile, fixed broadband, television, and enterprise digital infrastructure solutions for residential, corporate, and wholesale markets.
Swisscom's YouTube ads frequently highlight blue Mobile plans and their We are Family discount offers. Other campaigns center on brand messages encouraging viewers to discover their possibilities.
Swisscom relies mostly on short, horizontal video spots that run up to 15 seconds, along with some vertical video formats and occasional longer 16-to-30-second ads.
Swisscom advertises primarily in German, followed by French and Italian, reflecting the national languages of Switzerland.
AdSee has indexed 244 YouTube ads from Swisscom, with 32.6M views in total, shown in 20 countries.
Swisscom's YouTube ads in the AdSee library ran most often in Switzerland, France, Italy, Greece and Hungary. In total they were shown in 20 countries.
AdSee estimates Swisscom's YouTube ad spend at $131K – $1.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Swisscom.
The most-viewed Swisscom ad in the AdSee library is “blue Mobile: "We are Family!" Rabatt”, with 2.1M views on YouTube.
Swisscom's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14444643588237164545?region=anywhere
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1827
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1877
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.