A close-up of toothpaste being applied to a toothbrush.

The ad opens with a close-up of toothpaste being squeezed onto a toothbrush. It then cuts to a cat sitting in a cardboard box on a chair, looking at the camera. The scene transitions to a product shot featuring bags and jars of cat dental treats, with text overlay. The pacing is quick, moving from a mundane action to a cute animal and then to the product.