A hand reaching for a toothbrush.

The ad opens with a close-up of a toothbrush on a light-colored surface. A hand reaches into the frame to pick it up. The scene then shifts to a cat peeking out from a blue, plush cat-house-like structure. A ball of yarn is on the floor in front of it. The ad then transitions to a product shot of a bottle of ProDen PlaqueOff Powder, with text on the right side. The pacing is slow and deliberate.