Superdrug YouTube Ads and Video Campaigns

#2631 YouTube advertiser by spendRetail EcommerceUnited Kingdom

Superdrug is a health and beauty retailer offering cosmetics, skincare, toiletries, and medicines. Its YouTube advertising in the United Kingdom features over 20.6M views across 13 ads. Campaigns focus heavily on makeup tutorials, outfit pairings, and beauty products like lip oils and lipsticks.

Est. total spend
$268K – $661K
All-time, estimated range
Ads indexed
13
Total views
20.6M
Markets
1
Countries the ads ran in

Most-viewed Superdrug YouTube ads

Top 14 by views · list updated

rikki — Matching Makeup to Outfits for Different Occasions (YouTube video ad)0:23

rikki

Matching Makeup to Outfits for Different Occasions

3.4M views
Rimmel London — Rimmel London — Oh My Gloss! Lip Oil & Oh My Plump! (YouTube video ad)0:20

Rimmel London

Rimmel London — Oh My Gloss! Lip Oil & Oh My Plump!

3.1M views
Rimmel London — Rimmel — Oh My Gloss! Lip Oil (YouTube video ad)0:20

Rimmel London

Rimmel — Oh My Gloss! Lip Oil

3M views
Lidia Baylis-Zullo — Rimmel Makeup Favorites (YouTube video ad)0:40

Lidia Baylis-Zullo

Rimmel Makeup Favorites

2.9M views
channonmooney — Rimmel Makeup Favorites (YouTube video ad)0:36

channonmooney

Rimmel Makeup Favorites

1.8M views
Max Factor — Max Factor — Mellow Blur Lipstick (YouTube video ad)0:06

Max Factor

Max Factor — Mellow Blur Lipstick

1.8M views
Rimmel London — Get Ready With Me: Makeup Tutorial (YouTube video ad)0:28

Rimmel London

Get Ready With Me: Makeup Tutorial

1M views
Max Factor — Max Factor Mellow Blur Lipstick: Instant Blur, Minimal Effort (YouTube video ad)0:20

Max Factor

Max Factor Mellow Blur Lipstick: Instant Blur, Minimal Effort

966.2K views
Alice Dickson — Rimmel Lip Looks: Pink Sweetener & Girly Pop (YouTube video ad)0:21

Alice Dickson

Rimmel Lip Looks: Pink Sweetener & Girly Pop

921.9K views
Max Factor — Max Factor Mellow Blur Lipstick Ad (YouTube video ad)0:14

Max Factor

Max Factor Mellow Blur Lipstick Ad

415.8K views
Max Factor — Max Factor Mellow Blur Lipstick Ad (YouTube video ad)0:10

Max Factor

Max Factor Mellow Blur Lipstick Ad

406.8K views
Lidia Baylis-Zullo — Get Ready With Me Using Rimmel (YouTube video ad)0:15

Lidia Baylis-Zullo

Get Ready With Me Using Rimmel

363K views
SchwarzkopfUK — Schwarzkopf LIVE Drops - 5 Minute Glow Up (YouTube video ad)0:06

SchwarzkopfUK

Schwarzkopf LIVE Drops - 5 Minute Glow Up

280K views
Rimmel London — Rimmel Makeup Favorites (YouTube video ad)0:36

Rimmel London

Rimmel Makeup Favorites

221.9K views

About Superdrug

Superdrug is a major health and beauty retailer operating online and through hundreds of stores across the United Kingdom and Ireland. The company sells cosmetics, skincare, toiletries, over-the-counter medicines, and offers pharmacy and clinic services. Founded in 1964, Superdrug operates as a subsidiary of the A.S. Watson Group, which is part of CK Hutchison Holdings.

Company
Superdrug Stores plc
Category
Health and beauty retail
Headquarters
United Kingdom
Advertises in
1 country

Superdrug YouTube ads — FAQ

Superdrug is a UK-based health and beauty retailer that sells cosmetics, skincare, toiletries, and over-the-counter medicines. It also provides pharmacy and clinic services online and through physical stores.
Superdrug's YouTube ads focus heavily on beauty and cosmetics. Recurring content includes makeup tutorials, outfit matching tips, and features on specific products from brands such as Rimmel and Max Factor.
Superdrug utilizes a mix of horizontal videos and vertical Shorts-style formats. Most of the ads are short, typically running 30 seconds or less.
Superdrug advertises on YouTube entirely in English, catering to its core audience from the United Kingdom.
AdSee has indexed 13 YouTube ads from Superdrug, with 20.6M views in total, shown in 1 country.
Superdrug's YouTube ads in the AdSee library ran most often in the United Kingdom.
AdSee estimates Superdrug's YouTube ad spend at $268K – $661K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Superdrug.
The most-viewed Superdrug ad in the AdSee library is “Matching Makeup to Outfits for Different Occasions”, with 3.5M views on YouTube.

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.