The close-up of the boy's face with the red line and text "SUMMER? SORTED!" immediately grabs attention.

The ad opens with a close-up of a young boy smiling, with a red line pointing to his eye and the text "SUMMER? SORTED!". The scene then widens to show the boy with two women, all wearing winter clothing, inside a ferry. They jump in unison. The scene transitions to the three of them standing on the deck of the ferry, with the sea in the background. The camera pans slightly as they interact and smile. The ad ends with a shot of the three of them on the deck, with the sea and sky behind them.