The close-up of the smiling boy with the red line and bold text.

The ad opens with a close-up of a young boy smiling, with a red line pointing to his eye and the text 'JUMP ON BOARD FOR SPRING'. The scene then widens to show the interior of a ferry, with people sitting at tables. Three people, an older woman, the boy, and a younger woman, are shown standing and then jumping in unison. The scene transitions to the deck of the ferry, with the same three people and another woman standing by the railing, looking out at the sea. The pacing is upbeat and inviting.