Two men driving in separate cars, with the screen split down the middle.

The ad is split into two vertical panels, showing two men driving cars. The left panel shows a younger man in a blue shirt driving a blue car, and the right panel shows an older man in a plaid shirt driving a red car. Both men drive to work, and both are shown not wearing seatbelts. One man gets a ticket, the other doesn't. The man who got the ticket crashes his car. The other man makes it home to his family. The ad ends with a split screen showing the aftermath of the crash and the man arriving home safely.