The initial visual of placing a sticker on a car, followed by the surprising price of $98 for car insurance.

The video starts with a person placing a purple sticker with the word "Solvable." on the back of a white Subaru. The scene then shifts to a close-up of a computer screen displaying an auto insurance declaration page. The person points to the total cost of $98, then to the policy premium of $87.38 and fees of $10.62. They then show a new declaration page with a total cost of $39, highlighting the policy premium of $38.12 and fees of $0.88. The video also shows a phone screen with a list of car models and years, indicating the process of selecting a vehicle and its details. The pacing is quick, with text overlays explaining the savings.