The text 'BLACK FRIDAY IS LIVE NOW' and falling confetti.

The video opens with a shot of a car in a garage, with confetti falling. Text overlays appear, announcing 'BLACK FRIDAY IS LIVE NOW' and 'Average expenditure $89/mo'. The scene then shifts to a close-up of two insurance declaration pages side-by-side, one showing a price of $39 and the other $118. Fingers point to different sections of the documents, highlighting costs and coverage details. The video then transitions to a close-up of a smartphone screen displaying a list of car models, with 'KONA LIMITED' highlighted in green. A turquoise arrow points to text at the bottom of the screen.