The split screen and the animated pink bird character.

The ad opens with a split screen, black on the left and white on the right, with a large screen displaying the Smarty.cz logo. A man stands on the white side, looking towards the screen. On the black side, a stylized phone is displayed on a pedestal. A pink animated bird character appears, interacting with a smartphone on a pedestal on the white side. The bird then switches to a gaming console on the black side. The man on the white side gives a thumbs up. The scene transitions to the Smarty.cz logo and website address.