The striking visual of the split screen and the animated bird character.

The ad opens with a split screen, black on the left and white on the right, with a large screen displaying the Smarty.cz logo. A man stands on the white side, facing away from the camera. On the black side, a white gaming console is displayed on a pedestal. On the white side, a smartphone is displayed on a pedestal. A pink animated bird character appears and moves between the two sides, interacting with the products. The screen transitions to a full white background with the Smarty.cz logo and text.