The Pronamel Sensodyne Kids logo appears prominently at the beginning.

The ad opens with the Pronamel Sensodyne Kids logo. It then transitions to a shot of the toothpaste tube, with a smiling tooth character next to it. The ad then shows a close-up of a tooth being protected, with animated waves and bubbles. Finally, it shows two tubes of Sensodyne Kids toothpaste (Junior and Kids) with the smiling tooth character and the Haleon logo.