The Pronamel Sensodyne Kids logo and the catchy "KIDS" text.

The ad opens with the Pronamel Sensodyne Kids logo. It then transitions to show a tube of Sensodyne Junior toothpaste for ages 6-12, followed by a tube of Sensodyne Kids toothpaste for ages 0-6. A cartoon tooth character is shown smiling. The ad then shows an animated graphic of a tooth being protected by a shield, highlighting 24-hour cavity protection and 2x stronger enamel protection. The ad concludes with both toothpaste tubes displayed, the smiling tooth character, and the Halcyon logo.