The large red '55%' discount graphic.

The ad opens with a shot of a mattress in a bedroom setting, with plants and lamps. A red banner with white text appears. The scene transitions to a close-up of the number '55%' in large red font against a light gray background, with a red circular border. The scene then shows several different mattresses arranged around the '55%' graphic. The ad ends with the Sears logo and website address.