The prominent display of the Scotiabank American Express card and the offer of "6X les points Scène+".

The ad opens with a close-up of a Scotiabank American Express card against a yellow background. The text "Obtenez jusqu'à 6X les points Scène+ sur vos achats à l'épicerie." appears. The scene then transitions to a black and white shot of a man with an afro hairstyle in a kitchen, cooking. Text overlays appear: "VOYEZ" and then "LA VIE EN OR.". Finally, the card and promotional text reappear over the man in the kitchen.