A woman with beautiful hair is shown, with the question "UN PRODUIT QUI COIFFE & PROTÈGE ?" on screen.

The video opens with a woman looking thoughtfully at her hair, with the Schwarzkopf Taft logo and text overlay. She then holds up a can of Taft Ultra Mousse. The text changes to "MOUSSE TAFT ULTRA". She then styles her hair, and the text changes to "TENUE ULTRA". She is shown with hair rollers in, and then her hair is styled and flowing. The text changes to "& PROTECTION TOUTE LA JOURNÉE". The final scene shows her smiling with the product can and logo, with the tagline "FOR EVERY YOU."