The initial question "DES CHEVEUX SECS ?" (DRY HAIR?) directly addresses a common concern.

The ad opens with a woman with red hair looking at her hair. It then transitions to show three bottles of Schwarzkopf Gliss hair products. The woman is then shown applying shampoo to her hair, followed by an animated close-up of hair strands being nourished by oil droplets. The woman then shakes her hair, and the ad cuts to her in a theater setting, first in a black top, then in a black bodysuit, striking poses. The final scenes show her hair looking smooth and shiny, with the product line displayed.