The initial graphic of '$75 to do good' is attention-grabbing.

The video opens with a graphic showing '$75 to do good' with the Peak Perks logo. This transitions to a couple smiling and embracing while looking at a laptop. The scene then shifts to show a power line tower, with the text 'Over 173 megawatts saved' appearing. The number of megawatts saved increases to 'Over 200' and then 'Over 203'. The video then shows an aerial view of a suburban neighborhood with fall foliage, and the text changes to 'Over 275 thousand participants' and 'Across ALL cities in Ontario'. The final scene shows the text 'Big impact, Small tweaks' with a website address and images of smart thermostats, along with the Save On Energy logo.