RTL YouTube Ads: Top Commercials and Video Campaigns

#814 YouTube advertiser by spendEntertainment MediaGermanyVerify on Google Ads Transparency Center

RTL is a major German commercial broadcaster and digital media portal offering news, entertainment, and the RTL+ streaming service. Its YouTube advertising spans 100+ ads across 4 markets, accumulating over 90.0M views. The video campaigns heavily highlight RTL+ streaming releases, reality shows, live sports events, and children's content on the TOGGO App.

Est. total spend
$270K – $3.2M
All-time, estimated range
Ads indexed
112
Total views
90.0M
Markets
4
Countries the ads ran in

Most-viewed RTL YouTube ads

Top 20 by views · list updated

See all 112 RTL ads

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About RTL

rtl.de is the main online news and media portal for RTL, a leading commercial broadcaster in Germany operated by RTL interactive GmbH, a subsidiary of RTL Deutschland. The platform delivers breaking news, entertainment reporting, TV schedules, and access to the RTL+ streaming service for German audiences. First launched as RTL plus in 1984, the brand is part of RTL Group, majority-owned by Bertelsmann.

Company
RTL interactive GmbH
Category
Commercial television and digital media
Headquarters
Germany
Advertises in
4 countries

RTL YouTube ads — FAQ

RTL is a German commercial broadcaster and digital media brand operated by RTL interactive GmbH. On YouTube, RTL promotes its entertainment offerings, including the RTL+ streaming service, television series, reality shows, and children's content on the TOGGO app.
RTL's YouTube ads focus on streaming content available on RTL+, such as new series, movies, and reality shows like Bad Boyfriends, along with major sports events like the Super Bowl. They also promote the TOGGO app, highlighting animated shows and games for children.
RTL relies primarily on horizontal video ads, while also incorporating some vertical formats. Most of RTL's ads are mid-length spots running between 16 and 30 seconds, alongside shorter 15-second clips.
RTL advertises on YouTube entirely in German, targeting audiences interested in its German-language television programming, news, and streaming services.
AdSee has indexed 112 YouTube ads from RTL, with 90.0M views in total, shown in 4 countries.
RTL's YouTube ads in the AdSee library ran most often in Germany, Austria, Switzerland and Croatia.
AdSee estimates RTL's YouTube ad spend at $270K – $3.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by RTL.
The most-viewed RTL ad in the AdSee library is “Pumuckl - Neue Geschichten auf RTL+”, with 6.8M views on YouTube.
RTL's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10288239977384902657?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.