Ritual YouTube ads: top commercials and campaign data

#1779 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Ritual is a health and wellness brand that formulates science-backed multivitamins and dietary supplements made with traceable ingredients. Its video advertising in the United States spans 50+ ads with over 23.4M views. Campaigns highlight transparent sourcing, clinical backing, and tailored formulas like Essential for Women and prenatal multivitamins.

Est. total spend
$468K – $1.2M
All-time, estimated range
Ads indexed
56
Total views
23.4M
Markets
1
Countries the ads ran in

Most-viewed Ritual YouTube ads

Top 20 by views · list updated

Ritual — Ritual — The Clinically Backed, Traceable Multivitamin (YouTube video ad)0:30

Ritual

Ritual — The Clinically Backed, Traceable Multivitamin

3.8M views
Ritual — Ritual — We're Expecting Higher Standards. (YouTube video ad)0:52

Ritual

Ritual — We're Expecting Higher Standards.

3.7M views
Ritual — Ritual — We're Expecting Higher Standards (YouTube video ad)0:59

Ritual

Ritual — We're Expecting Higher Standards

3.4M views
Ritual — Ritual — The Future of Health is Clear (YouTube video ad)0:30

Ritual

Ritual — The Future of Health is Clear

2.2M views
Dustin Rivera — Ritual — The Clinically Backed, Traceable Multivitamin (YouTube video ad)0:30

Dustin Rivera

Ritual — The Clinically Backed, Traceable Multivitamin

959.6K views
Ritual — Ritual — We're Expecting Higher Standards. (YouTube video ad)0:52

Ritual

Ritual — We're Expecting Higher Standards.

829.3K views
Ritual — Ritual — Essential for Women Multivitamin (YouTube video ad)0:15

Ritual

Ritual — Essential for Women Multivitamin

692K views
Ritual — The Girl Claw (YouTube video ad)0:09

Ritual

The Girl Claw

653.7K views
Ritual — Ritual — Essential for Women Multivitamin (YouTube video ad)0:15

Ritual

Ritual — Essential for Women Multivitamin

538.5K views
Ritual — Ritual — Essential Prenatal Multivitamin (YouTube video ad)0:15

Ritual

Ritual — Essential Prenatal Multivitamin

491.1K views
Ritual — Ritual Synbiotics+ - The Girl Claw (YouTube video ad)0:09

Ritual

Ritual Synbiotics+ - The Girl Claw

464.2K views
Ritual — Ritual — The clinically backed, traceable multivitamin (YouTube video ad)0:15

Ritual

Ritual — The clinically backed, traceable multivitamin

429.7K views
Ritual — Ritual Synbiotic+ — Gut Support Supplement (YouTube video ad)0:33

Ritual

Ritual Synbiotic+ — Gut Support Supplement

353.7K views
Ritual — Ritual Synbiotic+ — Less Bloating, Happier Tummy (YouTube video ad)0:17

Ritual

Ritual Synbiotic+ — Less Bloating, Happier Tummy

226K views
Ritual — Need a Chill Pill? Supplement Ad (YouTube video ad)0:10

Ritual

Need a Chill Pill? Supplement Ad

201.8K views
Ritual — Something to take the edge off (YouTube video ad)0:10

Ritual

Something to take the edge off

184.7K views
Dustin Rivera — Ritual Essential Prenatal — Clinically Proven Prenatal Vitamins (YouTube video ad)0:38

Dustin Rivera

Ritual Essential Prenatal — Clinically Proven Prenatal Vitamins

183.3K views
Ritual — Ritual — Multivitamins (YouTube video ad)0:16

Ritual

Ritual — Multivitamins

176.9K views
Ritual — Ritual Prenatal Multivitamin - Clinical-backed support (YouTube video ad)0:08

Ritual

Ritual Prenatal Multivitamin - Clinical-backed support

169.6K views
Dustin Rivera — Ritual Natalbiotic — Microbiome Support for Mom & Baby (YouTube video ad)0:26

Dustin Rivera

Ritual Natalbiotic — Microbiome Support for Mom & Baby

159.9K views

See all 56 Ritual ads

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About Ritual

Ritual is a health and wellness brand that formulates and sells science-backed multivitamins and dietary supplements with traceable ingredients. Founded in 2015 by Katerina Schneider, the company offers products tailored for general daily health, pregnancy, postpartum, gut health, and skin support. Headquartered in Los Angeles, California, it sells directly to consumers online as well as through select retail partners primarily in the United States.

Company
Natals, Inc.
Category
Health and dietary supplements
Headquarters
United States
Advertises in
1 country

Ritual YouTube ads — FAQ

Ritual is a direct-to-consumer health and wellness brand that sells science-backed multivitamins and dietary supplements. Its product line includes supplements formulated for daily health, pregnancy, postpartum care, gut health, and skin support with traceable ingredients.
Ritual's YouTube ads focus on its traceable, clinically backed multivitamins. Common themes and featured products include its Essential for Women multivitamin, Essential Prenatal multivitamin, and messaging centered on clean ingredients and higher standards in health.
Ritual uses a mix of standard horizontal videos and vertical Shorts-style formats. Most of Ritual's video ads are short spots running 30 seconds or less, with a majority falling in the 16 to 30-second range.
Ritual advertises exclusively in English on YouTube, catering primarily to audiences in the United States where the company is based.
AdSee has indexed 56 YouTube ads from Ritual, with 23.4M views in total, shown in 1 country.
Ritual's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Ritual's YouTube ad spend at $468K – $1.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Ritual.
The most-viewed Ritual ad in the AdSee library is “Ritual — The Clinically Backed, Traceable Multivitamin”, with 3.9M views on YouTube.
Ritual's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR16847023890168283137?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.