Ridge YouTube Ads: Top Video Campaigns and Examples

#328 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Ridge produces minimalist, RFID-blocking metal wallets and everyday carry gear, including rings and key organizers. Across 35 markets, its YouTube advertising features 80+ video ads generating 176M views, with campaigns focusing on product durability, unboxings, ring features, and wallet design comparisons.

Est. total spend
$527K – $8.8M
All-time, estimated range
Ads indexed
89
Total views
176M
Markets
35
Countries the ads ran in

Most-viewed Ridge YouTube ads

Top 20 by views · list updated

See all 89 Ridge ads

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About Ridge

Ridge is a direct-to-consumer lifestyle brand best known for its minimalist, RFID-blocking metal wallets made from materials like aluminum, titanium, and carbon fiber. Founded in 2013 by Daniel and Paul Kane following a successful Kickstarter campaign, the company has expanded its line to include key organizers, rings, bags, and everyday carry gear. Headquartered in California, Ridge operates primarily through its global ecommerce platforms.

Company
The Ridge Wallet LLC
Category
Minimalist wallets and everyday carry
Headquarters
United States
Advertises in
35 countries

Ridge YouTube ads — FAQ

Ridge is a direct-to-consumer brand from the United States that advertises minimalist, RFID-blocking metal wallets and everyday carry gear. Its product lineup also includes rings, key organizers, bags, and tracker cards.
Ridge's YouTube ads primarily showcase the Ridge Wallet, highlighting features like slim designs, unboxings, and new finishes. Other common ads spotlight Ridge Rings as durable wedding bands and feature product comparisons, such as the Ridge Tracker Card versus AirTag.
Ridge primarily utilizes vertical Shorts-style video ads alongside horizontal formats. Most of Ridge's YouTube ads are mid-length spots running between 31 and 60 seconds.
Ridge advertises on YouTube entirely in English.
AdSee has indexed 89 YouTube ads from Ridge, with 176M views in total, shown in 35 countries.
Ridge's YouTube ads in the AdSee library ran most often in the United States, the United Kingdom, Canada, Belgium and Lithuania. In total they were shown in 35 countries.
AdSee estimates Ridge's YouTube ad spend at $527K – $8.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Ridge.
The most-viewed Ridge ad in the AdSee library is “Ridge Wallet — Gunmetal Gray Unboxing and Review”, with 43.3M views on YouTube.
Ridge's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14056452383756517377?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.