A person in a striking zebra-print outfit holding a uniquely shaped broken lamp.

The ad opens in a dimly lit attic filled with old items. A person wearing a zebra-print outfit holds up a broken lamp with a diamond-shaped shade. The scene transitions to an outdoor recycling center where the same person is shown discarding the lamp into a bin. Animated graphics illustrate the recycling process, showing a lamp being broken down into raw materials. The ad concludes with the Recupel logo and website.