Recupel YouTube Ads and Video Campaigns

#1378 YouTube advertiser by spendNonprofit PoliticalBelgiumVerify on Google Ads Transparency Center

Recupel is a Belgian non-profit organization that manages the collection, sorting, and recycling of waste electrical equipment and light bulbs. Across 3 markets, its YouTube advertising features 70+ ads with 61.5M views. Campaigns frequently focus on educating the public to recycle broken electronics, return old appliances to retailers, and bring working goods to second-hand stores.

Est. total spend
$492K – $1.7M
All-time, estimated range
Ads indexed
77
Total views
61.5M
Markets
3
Countries the ads ran in

Most-viewed Recupel YouTube ads

Top 20 by views · list updated

See all 77 Recupel ads

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About Recupel

Recupel is a Belgian non-profit organization responsible for organizing and financing the collection, sorting, and recycling of waste electrical and electronic equipment (WEEE) and light bulbs. Founded in 2001, it helps manufacturers, importers, and retailers fulfill their legal take-back obligations in Belgium. The organization operates nationwide in Belgium, collaborating with recycling centers, retailers, and second-hand shops to support a circular economy.

Company
Recupel vzw
Category
E-waste recycling non-profit
Headquarters
Belgium
Advertises in
3 countries

Recupel YouTube ads — FAQ

Recupel is a Belgian non-profit organization that manages the collection, sorting, and recycling of waste electrical and electronic equipment as well as light bulbs. It assists manufacturers, importers, and retailers in meeting their legal take-back obligations across Belgium.
Recupel's YouTube ads encourage proper disposal and reuse of electronic items. Recurring topics include recycling broken lamps, light bulbs, and electronics, returning old appliances to retailers, and bringing working devices to thrift or second-hand stores.
Recupel runs a mix of horizontal videos and vertical formats, with a majority consisting of short ads lasting up to 15 seconds.
Recupel advertises on YouTube primarily in French and Dutch, reflecting the primary languages of its audience in Belgium.
AdSee has indexed 77 YouTube ads from Recupel, with 61.5M views in total, shown in 3 countries.
Recupel's YouTube ads in the AdSee library ran most often in Belgium, France and Luxembourg.
AdSee estimates Recupel's YouTube ad spend at $492K – $1.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Recupel.
The most-viewed Recupel ad in the AdSee library is “Recupel — Recycle your broken lamps”, with 3.2M views on YouTube.
Recupel's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06078179597801750529?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.