The extreme close-up of the man's face with a wide-angle lens.

The ad opens with a close-up of a man's smiling face, distorted by a wide-angle lens. Two other men join him, one on each side, and they embrace him. They are standing in front of a house with a 'SOLD FOR SALE REAL ESTATE' sign. The pacing is quick at the beginning and slows down as the three men hug. The final shot shows the three men hugging in front of the house, with a red triangle graphic overlay on the left.